It may go without saying but “Measure Twice, Cut Once” is an adage that applies to more than just carpentry or sewing. It applies to your graphic design project as well. Properly planning and thinking through your copy and content before submitting it to your designer is the best way to insure an error-free process, the fastest turnaround, and keep costs low.
It’s easier to edit content in Microsoft Word than it is to edit it once it is placed and formatted on your project.
I’m going to dispel a commonly held belief here: there is no magic design button on a computer.
Computers are an AMAZING addition to the art of graphic design, and believe me, they help to speed up the design process considerably. But they are only tools. Computers are basically the “microwave oven” of the design process. They do not create the delicious end result; they just speed up the cooking process.
For me, designing a project is a lot like working a complicated puzzle. You are given a list of requirements, the content, and asked to arrange it in a way that communicates well AND is visually appealing. So when you, the client, get your first proof, and the three pages of copy you submitted somehow fits beautifully into that 3” block of copy space, it wasn’t random. Your designer did more than just push a “design button” on their computer. A lot of time consuming tweaking and finessing occurred to make that copy fit just right. From the “back end” of your project, you’re looking at a spring loaded, hair-trigger mess waiting to happen. One small tweak and the whole layout can explode.
Each revision can potentially set the process back to the beginning.
So the smart thing to do is “Measure Twice, Cut Once.” Make sure that the majority of your content revision occurs BEFORE you submit it to your designer. Pass that copy around to your committee for review while it’s still a Word document. Have your meetings first! Revise your text and run it through spell check (I will too!) and THEN give it to your designer. This will save you time and money and ultimately reduce the number of late in the game revisions, which, depending on HOW late in the process they come can be extremely costly.
So, to sum up, submitting finalized, error free content (and a hot cup of Peet’s coffee) to your designer at the starting gate will insure an error-free process, the fastest turnaround, and keep costs low. It will also result in a VERY happy designer.
And, as we all know, happy designer = STUNNING project for you!